{"id":635767586844,"title":"SISU Morale Patch","handle":"sisu-patch","description":"\u003cmeta charset=\"utf-8\"\u003e\n\u003cp class=\"p1\"\u003e\u003cspan class=\"s1\"\u003eWhen the Soviet Union invaded Finland in 1939, Russian leadership thought the country would be easily conquered.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cspan class=\"s1\"\u003eAfter all, the Soviets had one of the world's largest militaries, while Finland had one of the smallest. The Finns were monumentally outmanned and outgunned. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cspan class=\"s1\"\u003eYet the Finns put up a gritty, prolonged, improbable resistance that surprised and inspired the entire free world.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003ca href=\"https:\/\/www.artofmanliness.com\/2017\/05\/02\/sisu-finnish-winter-war\/\"\u003e\u003cspan class=\"s1\"\u003eThe secret to the Finns' stand was a quality they call \u003ci\u003esisu\u003c\/i\u003e.\u003c\/span\u003e\u003c\/a\u003e\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e\u003cspan class=\"s1\"\u003eThere isn’t a single word in English with a literal parallel to sisu, and even in Finland it stands in for a constellation of traits, which includes stoic determination, hardihood, bravery, willpower, tenacity, guts, and resilience. \u003ci\u003eGrit.\u003c\/i\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cp class=\"p1\"\u003e\u003cspan class=\"s1\"\u003eOur sisu morale patch honors the guerrilla ski troops who faced down Goliath with big hearts and flinty courage. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e\u003cspan class=\"s2\"\u003eStick this 2\"x 2.5\" embroidered patch with velcro backing on your ruck pack or hat to serve as an all-season reminder to live with grit.\u003c\/span\u003e\u003c\/p\u003e","published_at":"2018-02-07T15:14:38-06:00","created_at":"2018-02-07T15:14:58-06:00","vendor":"The Art of Manliness Store","type":"","tags":["accessories"],"price":599,"price_min":599,"price_max":599,"available":true,"price_varies":false,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":7683378610204,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"AOM1448","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"SISU Morale Patch","public_title":null,"options":["Default Title"],"price":599,"weight":45,"compare_at_price":null,"inventory_quantity":61,"inventory_management":"shopify","inventory_policy":"deny","barcode":"","requires_selling_plan":false,"selling_plan_allocations":[]}],"images":["\/\/cdn.shopify.com\/s\/files\/1\/0060\/9462\/products\/patch.jpg?v=1520995069"],"featured_image":"\/\/cdn.shopify.com\/s\/files\/1\/0060\/9462\/products\/patch.jpg?v=1520995069","options":["Title"],"media":[{"alt":null,"id":430740766831,"position":1,"preview_image":{"aspect_ratio":1.471,"height":544,"width":800,"src":"https:\/\/cdn.shopify.com\/s\/files\/1\/0060\/9462\/products\/patch.jpg?v=1520995069"},"aspect_ratio":1.471,"height":544,"media_type":"image","src":"https:\/\/cdn.shopify.com\/s\/files\/1\/0060\/9462\/products\/patch.jpg?v=1520995069","width":800}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cmeta charset=\"utf-8\"\u003e\n\u003cp class=\"p1\"\u003e\u003cspan class=\"s1\"\u003eWhen the Soviet Union invaded Finland in 1939, Russian leadership thought the country would be easily conquered.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cspan class=\"s1\"\u003eAfter all, the Soviets had one of the world's largest militaries, while Finland had one of the smallest. The Finns were monumentally outmanned and outgunned. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cspan class=\"s1\"\u003eYet the Finns put up a gritty, prolonged, improbable resistance that surprised and inspired the entire free world.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003ca href=\"https:\/\/www.artofmanliness.com\/2017\/05\/02\/sisu-finnish-winter-war\/\"\u003e\u003cspan class=\"s1\"\u003eThe secret to the Finns' stand was a quality they call \u003ci\u003esisu\u003c\/i\u003e.\u003c\/span\u003e\u003c\/a\u003e\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e\u003cspan class=\"s1\"\u003eThere isn’t a single word in English with a literal parallel to sisu, and even in Finland it stands in for a constellation of traits, which includes stoic determination, hardihood, bravery, willpower, tenacity, guts, and resilience. \u003ci\u003eGrit.\u003c\/i\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cp class=\"p1\"\u003e\u003cspan class=\"s1\"\u003eOur sisu morale patch honors the guerrilla ski troops who faced down Goliath with big hearts and flinty courage. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e\u003cspan class=\"s2\"\u003eStick this 2\"x 2.5\" embroidered patch with velcro backing on your ruck pack or hat to serve as an all-season reminder to live with grit.\u003c\/span\u003e\u003c\/p\u003e"}