In his rise from sensitive boy, to renowned writer, and ultimately British Prime Minister, Winston Churchill took as his personal maxim "Keep Buggering On" -- a salty phrase he abbreviated to the punchier K.B.O. for use in polite company. During WWII, K.B.O. became his watchword as he fought to maintain his own fortitude during dark days, and encouraged his countrymen to rise to their finest hour. It’s said that Churchill would start his day telling people in his office to K.B.O. and that he’d sign off his telephone conversations with the initials as well.
Churchill understood that progress in any monumental endeavor doesn’t come in leaps and bounds, but rather through slow, persistent, gritty steps. This K.B.O mindset is well encapsulated in the "British Bulldog's" famous advice to "Never give in — never, never, never, never, in nothing great or small, large or petty, never give in except to convictions of honour and good sense. Never yield to force; never yield to the apparently overwhelming might of the enemy."
Our K.B.O. shirt is a reminder to you and those around you of that principle of undaunted tenacity.
In homage to Churchill's canine-inspired nickname, it features his resolute motto alongside an image of a wonderfully stubborn bulldog.
If you're a man who seeks to be absolutely dogged (see what I did there?) in your determination, the K.B.O. shirt is for you.
Gray tee. Graphic design by Tankfarm & Co.